In Game Advertising - test project with Vodafone Czech Republic

In June 2008 we launched in cooperation with Vodafone Czech Republic our 3 month trial to verify the potential of the In Game Advertising.

Our task was to provide the ad serving mechanics and download platform as well as the mobile games. Vodafone participated with promotion on the Vodafone live! portal and sponsorship of the data traffic.

In this project we have utilized our long-term experience in the in-game advertising area that we gain via our Internet project: www.javamania.cz.

The advertisement is being inserted into the game at the moment of the download and displays whenever the game is launched. Targeting can be made via the user profiles.